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Playbook : Getting Started with Policy Co-design

Getting Started with Policy Co-design is the result of, and a reflection upon, a specific policy co-design process with the department for Culture in Jalisco, Mexico that took place across 2020-2021....

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Deep Dive Ethnography

Deep dive ethnography is a way of using structured interactions to gain empathic insights about the people you’re designing for, often while sharing their experiences in their own setting. This kind of...

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Hyper local vs. system thinking

  Exploring better use of public space Over the past year STBY has conducted several design research projects for the city of Amsterdam, supporting them with innovation projects around the use of...

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Design Driven Business Innovation course

Following up on the success of our annual master course together with the Business School of the University of Amsterdam, we have the opportunity to again offer an executive course for professionals on...

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Student Intern at STBY

We’re always interested in hearing from bright, enthusiastic, creative students who want to intern with us and learn more about design research and service design as part of their studies. Important:...

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Challenging designers to tackle climate change

How can designers tackle a problem as complex as climate change? That’s the question we’ve been trying to answer this year as the research partner for What Design Can Do’s Climate Action Challenge. In...

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Probing Collectives of Users

Using cultural probes to understand relationships among interconnected users Many organisations are developing services for collectives of users, such as teams, families, communities, and...

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How to orchestrate systemic change?

In September STBY was involved in three events that all seemed to trigger a similar discussion. In Amsterdam we co-organised an explorative workshop with our partner What Design Can Do, to discuss...

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Enhancing training with coaching

Over the past years we have increasingly been asked to support client organisations with their internal capacity building for service innovation. Our vast experience of working as practitioners on...

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Designing for predictive public spaces

While working on a series of projects aimed at improving the experience of pedestrians and bicyclists, I was reading Andy Clark’s book Surfing Uncertainty: Prediction, Action and the Embodied Mind....

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New opportunities for chemistry database application

In collaboration with Elsevier’s service design team, STBY conducted design research to identify new opportunities for a database application used by scientists worldwide to access chemistry...

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Exploring the future of coffee table book publishing

Opportunities for innovation in illustrated art and culture book publishing In the summer of 2017, STBY collaborated with Thames & Hudson to explore the future of illustrated art and culture book...

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MozFest workshop: Connecting citizens, not only devices

What is a city without its people? Not much. But sometimes, in all the technology talk around cities, the focus on people gets lost. How can we foster a citizen-led approach to smart city development,...

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